200% increase in leads for PMCoEs training program

Categories

User Experience Design for Website, Search Engine Marketing(Google Adwords).

PMCoE is a project management consulting and execution firm based out of Bangalore, India. We initially worked with the client to create a professional user experience for their website which conveyed the companies vision and goals in a user friendly format. We then helped the organization garner leads for their PMP training programs using Search Engine Marketing (through Google Adwords) by capturing leads using a well designed landing page. As a result of our inbound marketing, PMCoE increased leads for its training program by 200%.

User Experience Design for Website

We created a simple and professional website for the brand which highlighted their main services and offerings including pages for key team members, partners and clients. The user experience and structure was designed minimally keeping in mind ease of access of information and usability such that more prospects could be converted to business leads.

Lead generation using Search Engine Marketing

We created a landing page for the visitors who visited the website after clicking on ads that were being served on Google. We chose business relevant - high - volume - low - competition keywords such that we could achieve higher CTRs. The impact that this PPC campaign had on their business was tremendous giving them 200% increase in leads for their training program.

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